"One thing at a time, as beautiful as possible" - It's how we manage our production output through the calendar year. We release pieces as and when they are ready - this is our working process that allows us time to focus all our energy exclusively on one pattern at a time and allows us to source what we feel are the best materials and buttons that are available to us in the UK.
Throughout 2013 we will be working our way through the Peak District. Each garment is named after silent hamlets, desolate hills and hidden roads. The places where i ride my bike. This 'Tour of the Peaks' is a free experience full of visual splendor, home to some of greatest most under-rated cycling roads in the world (if you don't mind a few pot-holes).
We started our trip with the release of the 'Backtor' shirt in December 2012 and are following that up with our next shirt - 'Clough'. Ready for release in early February, the 'Clough' shirt will be available in three lovely cottons. White oxford and Sky - two very classic cottons that have been woven for us in the north of England. Along with those fabrics, we've sourced a dead-stock floral print cotton in South Yorkshire. This roll of fabric as made only a limited run of x25 shirts along with x25 of both the White and Sky cottons available in the UK.
Photos by India Hobson