Mamnick ( pronounced - 'Mam'-'Nick') is the road that leaves Hope valley and begins it's steady ascent of Mam Tor, deep within the splendor of the Peak District. 'The Peaks' are one of the most picturesque locations in Britain. Mamnick is a brand inspired by these scenes, on the door-step of where our manufacturing takes place.
Before visiting Mam Nick it was a mythical place to me. I'd been told stories about the feat that it imposed, the torturous drag before the steep finale that can be a grovel if you're not prepared for it. It's a hidden climb you may (or may not) do only 2-3 times a year. As you approach Mam Tor to your left hand side, while the road runs parallel to the Sheffield-Manchester train-line, you get to size it up as you make your way towards the foot of the steeper section. Once you're over the top, you get to feel that great sense of triumph. A feeling that money can't buy. I was already in love with the place before I designed any products.
I'm just as passionate about our manufacturing process and proud to say that our entire inventory is made in South Yorkshire. I tip my hat to my Grandad Mr. Eric Barnett every time I work with steel. He spent his entire working life within the famous Sheffield steel industry and lived only six miles away from the factory in the good old mining town of Rotherham, with his wife of 70 years Emily Barnett (RIP).
Our shirts are made by people only a stone's throw away from the road that my Grandad and I grew-up on. A family community where every weave and stitch has a story - it's this family of people with their craft and workmanship that make us who we are. It's nice to work so closely with manufactures that share the same feelings towards Britain's manufacturing heritage and I'm grateful to them - if they weren't willing to help, then Mamnick would be little more than a logo festering in my head.
Our ethos is very straightforward and something that a very good friend once said to me - "Do one thing at a time, as beautifully as possible".